It’s All Connected.
Think Tank & Special Projects
Red Thread is a decentralized collective of artists, authors, and makers who have a proven track record of accomplishment & impact.
Founded by Digital Anthropologist & Author Rahaf Harfoush, Red Thread is a globally distributed network of strategists, designers, anthropologists, researchers, photographers and producers who collaborate on exciting projects and exchange ideas.
The Best Ideas Stem From Unexpected Intersections.
We’re a think-tank and special projects agency that works at the intersections of Technology, Culture & Leadership.
We help you spot the possibilities, opportunities, markets, and contexts to deepen your perspective about the potential of digital culture.
We never lose sight of the Red Thread.
The Institute of Digital Culture
We believe digital culture is an untapped resource that can inform business strategy, reveal new market opportunities, and highlight shifts in consumer behaviors.
Through briefings, workshops, & masterclasses we help clients harness the latest insights so they can take advantage of emerging digital markets and grow their businesses.
We Use Culture & Technology to Inspire Innovation
Special Projects
Curious and nice? Want to work together? Get in touch.
Research
Custom content, inspired by the best of our thinking.
Events
Keynotes, workshops, and digital safaris.
Do More. Work Less.
Hustle & Float explores the hidden forces that lie at the heart of our productivity obsessed culture, and shows you how to reclaim your creativity and boost your performance — without sacrificing your health, relationships, or sanity.
The Virtual Economy Report
“Virtual incomes are an asymmetric hedge against real world events. When things go well, so too does the virtual economy.”
“Modern capitalist and industrial societies are under intense economical, environmental, political, and sociological pressures.”
The Future of Work for Fahrenheit212
Your Dose of Digital Culture
Join Rahaf as she dives into the latest digital culture and technology trends. From memes and viral videos, to new developments in AI, predictive algorithms, and disruptive tech, we’ll explore the influence of living in a constantly connected world.