About RedThread

The Red Thread Institute of Digital Culture is a Canadian-based research agency with a truly global agility.

We work exclusively by word of mouth, partnering with a carefully chosen circle of clients who share our curiosity about how technology is transforming society.

Rather than offering off-the-shelf insights, we craft bespoke research projects that uncover hidden patterns, challenge assumptions, and illuminate the cultural forces shaping our future.

At the heart of our practice is a decentralized network of authors, creatives, and thinkers from around the world. This invitation-only collective allows us to draw on diverse expertise and lived experiences, weaving together perspectives that are as rigorous as they are imaginative. Together, we develop insights, frameworks, and stories that help leaders and organizations navigate a world in flux—always following the red thread that connects ideas to action.